diff --git a/download.html b/download.html
index da04df55f..2cd9a1b89 100644
--- a/download.html
+++ b/download.html
@@ -16,15 +16,15 @@
 
 <p>Remember <em>youtube-dl</em> requires <a href="http://www.python.org/">Python</a> version 2.6, 2.7, or 3.2+ to work except for Windows exe.</p>
 
-<p><a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl.exe">Windows exe</a> requires <a href="https://www.microsoft.com/en-US/download/details.aspx?id=5555">Microsoft Visual C++ 2010 Redistributable Package (x86)</a> and does not require Python that is already embedded into the binary.</p>
+<p><a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl.exe">Windows exe</a> requires <a href="https://www.microsoft.com/en-US/download/details.aspx?id=5555">Microsoft Visual C++ 2010 Redistributable Package (x86)</a> and does not require Python that is already embedded into the binary.</p>
 
-<h2><a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl">2016.07.26.2</a> (<a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl.sig">sig</a>)</h2>
+<h2><a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl">2016.07.28</a> (<a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl.sig">sig</a>)</h2>
 
-<p><strong>SHA256</strong>: 24ca1eaad880f5aab0cbd7686f3b77f710c121b14d63937b5a41c37b4ee9929c</p>
+<p><strong>SHA256</strong>: 3308cb526ae3efb8b99c7f1e038d25776fc36f9f1bef24cb391e41a82eeb81ba</p>
 
 <p>
-	<a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl.exe">Windows exe</a> (<a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl.exe.sig">sig</a> - SHA256 3360d5d5610898f958a84ab085570bee9b82816981f27bb60c4753303a3331aa)<br>
-	<a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl-2016.07.26.2.tar.gz">Full source + docs + binary tarball</a> (<a href="https://yt-dl.org/downloads/2016.07.26.2/youtube-dl-2016.07.26.2.tar.gz.sig">sig</a> - SHA256 a5a4848a430adf51773dd2b2f4b2ea64e57a50aa0816d31aab95549219effacc)
+	<a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl.exe">Windows exe</a> (<a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl.exe.sig">sig</a> - SHA256 21cc5f79d4bcb9ab654fcbb45f5d566e1052b889fcf50ca9d29252816d4e96f6)<br>
+	<a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl-2016.07.28.tar.gz">Full source + docs + binary tarball</a> (<a href="https://yt-dl.org/downloads/2016.07.28/youtube-dl-2016.07.28.tar.gz.sig">sig</a> - SHA256 cc8e72b6ca89a2df22b6626018360a45ebd59accd5cb9d82d185d4ea4d0e7fea)
 </p>
 
 <p>To install it right away for all UNIX users (Linux, OS X, etc.), type:
diff --git a/update/LATEST_VERSION b/update/LATEST_VERSION
index 295e34fda..07672f921 100644
--- a/update/LATEST_VERSION
+++ b/update/LATEST_VERSION
@@ -1 +1 @@
-2016.07.26.2
\ No newline at end of file
+2016.07.28
\ No newline at end of file
diff --git a/update/releases.atom b/update/releases.atom
index 5f8a0c189..351ac8093 100644
--- a/update/releases.atom
+++ b/update/releases.atom
@@ -3,7 +3,7 @@
     <link rel="self" href="http://rg3.github.io/youtube-dl/update/releases.atom" />
     <title>youtube-dl releases</title>
     <id>https://yt-dl.org/feed/youtube-dl-updates-feed</id>
-    <updated>2016-07-26T23:59:30.800213Z</updated>
+    <updated>2016-07-28T02:44:51.520110Z</updated>
     
 	<entry>
 	    <id>https://yt-dl.org/feed/youtube-dl-updates-feed/youtube-dl-2012.02.22</id>
@@ -10100,4 +10100,19 @@
 	    <updated>2016-07-26T00:00:02Z</updated>
 	</entry>
 
+	<entry>
+	    <id>https://yt-dl.org/feed/youtube-dl-updates-feed/youtube-dl-2016.07.28</id>
+	    <title>New version 2016.07.28</title>
+	    <link href="http://rg3.github.io/youtube-dl" />
+	    <content type="xhtml">
+	        <div xmlns="http://www.w3.org/1999/xhtml">
+	            Downloads available at <a href="https://yt-dl.org/downloads/2016.07.28/">https://yt-dl.org/downloads/2016.07.28/</a>
+	        </div>
+	    </content>
+	    <author>
+	        <name>The youtube-dl maintainers</name>
+	    </author>
+	    <updated>2016-07-28T00:00:00Z</updated>
+	</entry>
+
 </feed>
\ No newline at end of file
diff --git a/update/versions.json b/update/versions.json
index cd0407389..3f79a4100 100644
--- a/update/versions.json
+++ b/update/versions.json
@@ -1,6 +1,6 @@
 {
-    "latest": "2016.07.26.2",
-    "signature": "540678387265ebdedfc2b973c98cadcd386f7f1a8372b242ea91929e44e9ccc599371b087ffbe9abd7fea025cdce3da43c144c2e588df4ac3ce8311aba25ed12be654c29160954747405bde9ef823e3b6139eda572672a5f9a91fb402a25d61289ae2892056849a1b5719346d7b94ca862126b94b8284037d439ff844414c662",
+    "latest": "2016.07.28",
+    "signature": "84d9360268058b82353c55671d63814fd872a049051569318287a961171658e39c77772b36543de131eae2e0ffde2990f9d611e9a01deeb021a8b406f80971ae4a779be569c65a2be8f4901295fcf64186d73b2af9db528e65ab327433486f17a9826ffc44cc1b5342662dca43a34228906d7a7e10c86170173ab6966027e5d5",
     "versions": {
         "2012.02.22": {
             "bin": [
@@ -9429,6 +9429,20 @@
                 "https://yt-dl.org/downloads/2016.07.26.2/youtube-dl-2016.07.26.2.tar.gz",
                 "a5a4848a430adf51773dd2b2f4b2ea64e57a50aa0816d31aab95549219effacc"
             ]
+        },
+        "2016.07.28": {
+            "bin": [
+                "https://yt-dl.org/downloads/2016.07.28/youtube-dl",
+                "3308cb526ae3efb8b99c7f1e038d25776fc36f9f1bef24cb391e41a82eeb81ba"
+            ],
+            "exe": [
+                "https://yt-dl.org/downloads/2016.07.28/youtube-dl.exe",
+                "21cc5f79d4bcb9ab654fcbb45f5d566e1052b889fcf50ca9d29252816d4e96f6"
+            ],
+            "tar": [
+                "https://yt-dl.org/downloads/2016.07.28/youtube-dl-2016.07.28.tar.gz",
+                "cc8e72b6ca89a2df22b6626018360a45ebd59accd5cb9d82d185d4ea4d0e7fea"
+            ]
         }
     }
 }
\ No newline at end of file