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A major advantage of SEO is its affordable price. This practice is more effective and delivers longer-lasting results than traditional marketing. SEO is an excellent method for helping your business grow and reach new leads. When you invest in this strategy, you’ll experience all the benefits it offers. It’s critical to define your goals before you launch a major search engine optimization (SEO) initiative. After all, without clear goals, your SEO activities won’t have measurable ROI. It’s also important to tie SEO outcomes to top-level metrics such as revenue.
![SEO Consultants](https://gazhall.com/images/link-building.png)
## Technical SEO Creates A Better User Experience
To build the appropriate foundation that provides your material and links with the unique available marketing environment, technical SEO needs to be optimized so that you can shine without any hurdles in the search engine results. Google favors websites that have many links located on different IP Addresses. If you have duplicate pages, Google asks that you mark up each duplicate page with your structured markup, not just the canonical version. A canonical URL is the URL of the page that a search engine recognises as most representative from a set of duplicate pages on your site. With a tech-savvy [SEO Consultant](https://gazhall.com) who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.
## Create Impactful Content
By providing useful information in your content to customers in all stages of the customers’ journey, you’ll be able to retain your customers longer. Not only that, but you can gain loyal customers that will repurchase your products and services and will recommend them to others. SEO copywriting is exactly as it sounds. You’ve got the SEO part: optimizing for search engines, and you’ve got the copywriting part: writing for the purpose of marketing or advertising. Content is not just about making your website look pretty, but it’s also about making sure people don’t leave the site in seconds. If you want to create great content, follow a solid structure. Make sure that your [SEO Consultancy](https://gazhall.com/seo-consultancy.html) knows what search engine recommendations are.
## Identifying Competitor Objectives And Strategies
By studying how your competitors are perceived, you can draw conclusions about your own brand’s strengths and weaknesses. Knowing your company’s strengths can inform your positioning in the market, or the image of your product or service that you want members of your target audience to have in their minds. Backlinks play a crucial role in ensuring effective SEO, and therefore analysing competitor backlinks is also important. The more competitive an online market is, the more important high-quality links from relevant topic-related, authoritative websites are for a top ranking. Researching your competition's SEO strategy can help forecast how competitors might respond to a new product or pricing strategy. The key to competitive analysis is using it to problem solve and improve your company’s strategic SEO plan. There are many different things a [SEO Specialist](https://gazhall.com/seo-specialist.html) can do for you.
## The Value Of Keywords And Keyword Research For SEO Marketing
The keywords your potential users are searching on should give you a good indication of both the content they’re looking for and the search terms you want your site to rank for in the SERPs. The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. These terms are related to the products and services on your site. Now, more than ever, keywords have an increasing focus on searcher intent. Knowing your keywords helps you to understand your brand and your business. What are you selling? What are your services? If you don’t know this, identifying your keywords can help you to understand who you are. One reason keyword optimization is important is that using keywords properly helps communicate to the search engines what a webpage is about. And that can improve the chances that a search engine will find a webpage relevant for a particular query. A professional [SEO Agency](https://gazhall.com/seo-agency.html) will keep themselves updated with the latest trends and techniques which are working well in the market.
## Fascinating SEO Statistics
Here are direct insights into just how effective search engine optimization and different SEO strategies can be with a series of SEO statistics.
- 40.61% of pages have meta descriptions that truncate.
- Video is the #1 form of media used in content strategy, overtaking blogs and infographics.
- 48% of consumers are using voice for general web searches.
- When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search
- On average, ranking in position #1 on mobile gets you 27.7% of the clicks, whereas ranking in position #1 on desktop gets you 19.3% of the clicks.
- 25.02% of top-ranking pages don’t have a meta description.
Potential clients have to trust the judgment of the [SEO Consultant in London](https://gazhall.com/seo-consultant-london.html) as to how strong the competition is, what site optimization is required, and what opportunities exist.
## Generate Quality Backlinks
One of the top UK SEO Consultants, Gaz Hall, believes: Links from lesser-known, trustworthy sites can still boost your backlink profile. Even though they may be less impressive at face value, they still signal credibility, topical relevance, and authority. Many agencies still recommend link-building as a tactic to raise a website’s standing in SERPs, but many digital marketers are starting to question if this strategy is still effective. Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Quality links from authoritative and trusted sources help you to rank higher from an SEO perspective, but they can also help boost your trustworthiness and credibility as a business. The range of services of a [Professional SEO Service](https://gazhall.com/seo-services.html) includes both off-page and on-page SEO optimization.