diff --git a/.github/workflows/mingw.yml b/.github/workflows/mingw.yml
index 39779c9c..1f2e02bb 100644
--- a/.github/workflows/mingw.yml
+++ b/.github/workflows/mingw.yml
@@ -63,14 +63,18 @@ jobs:
       shell: bash
       if: ${{ !startsWith(github.ref, 'refs/tags/') }}
       # This ONLY works if the shell is bash or if using $env:GITHUB_OUTPUT
-      run: echo "option=--enable-alpha" >> $GITHUB_OUTPUT
+      run: |
+        echo "option=--enable-alpha" >> $GITHUB_OUTPUT
+        sed -b -i 's/VALUE "InternalName", "Rufus"/VALUE "InternalName", "Rufus (ALPHA)"/' ./src/rufus.rc
 
     - name: Set BETA
       id: set_beta
       shell: bash
       if: ${{ startsWith(github.ref, 'refs/tags/') && contains(github.ref, 'BETA') }}
       # This ONLY works if the shell is bash or if using $env:GITHUB_OUTPUT
-      run: echo "option=--enable-beta" >> $GITHUB_OUTPUT
+      run: |
+        echo "option=--enable-beta" >> $GITHUB_OUTPUT
+        sed -b -i 's/VALUE "InternalName", "Rufus"/VALUE "InternalName", "Rufus (BETA)"/' ./src/rufus.rc
 
     - name: Build
       run: |
diff --git a/.github/workflows/vs2022.yml b/.github/workflows/vs2022.yml
index 82ac2bde..b82a70b2 100644
--- a/.github/workflows/vs2022.yml
+++ b/.github/workflows/vs2022.yml
@@ -54,14 +54,18 @@ jobs:
       shell: bash
       if: ${{ !startsWith(github.ref, 'refs/tags/') }}
       # This ONLY works if the shell is bash or if using $env:GITHUB_OUTPUT
-      run: echo "option=/DALPHA" >> $GITHUB_OUTPUT
+      run: |
+        echo "option=/DALPHA" >> $GITHUB_OUTPUT
+        sed -b -i 's/VALUE "InternalName", "Rufus"/VALUE "InternalName", "Rufus (ALPHA)"/' ./src/rufus.rc
 
     - name: Set BETA
       id: set_beta
       shell: bash
       if: ${{ startsWith(github.ref, 'refs/tags/') && contains(github.ref, 'BETA') }}
       # This ONLY works if the shell is bash or if using $env:GITHUB_OUTPUT
-      run: echo "option=/DBETA" >> $GITHUB_OUTPUT
+      run: |
+        echo "option=/DBETA" >> $GITHUB_OUTPUT
+        sed -b -i 's/VALUE "InternalName", "Rufus"/VALUE "InternalName", "Rufus (BETA)"/' ./src/rufus.rc
 
     - name: Build
       shell: cmd
diff --git a/res/appstore/packme.cmd b/res/appstore/packme.cmd
index 095eacd9..1ecd6f19 100644
--- a/res/appstore/packme.cmd
+++ b/res/appstore/packme.cmd
@@ -3,6 +3,9 @@
 @echo off
 setlocal EnableExtensions DisableDelayedExpansion
 
+rem if set, this will override the version for the package
+rem set VERSION_OVERRIDE=4.4.2104.0
+
 goto main
 
 :ReplaceTokenInFile
@@ -66,13 +69,33 @@ for %%a in (%ARCHS%) do (
   )
 )
 
+rem exiftool.exe can't be installed in the Windows system directories...
+if not exist exiftool.exe (
+  echo exiftool.exe must exist in this directory
+  goto out
+)
+
+rem Make sure we're not trying to create a package from an ALPHA or BETA version!
+exiftool -s3 -*InternalName* rufus_x64.exe | findstr /C:"ALPHA" 1>nul && (
+  echo Alpha version detected - ABORTED
+  goto out
+)
+exiftool -s3 -*InternalName* rufus_x64.exe | findstr /C:"BETA" 1>nul && (
+  echo Beta version detected - ABORTED
+  goto out
+)
+
 rem Populate the version from the executable
-set target=%~dp0rufus_x64.exe
-set target=%target:\=\\%
-wmic datafile where "name='%target%'" get version | find /v "Version" > version.txt
-set /p VERSION=<version.txt
-set VERSION=%VERSION: =%
-del version.txt
+setlocal EnableDelayedExpansion
+if "%VERSION_OVERRIDE%"=="" (
+  exiftool -s3 -*FileVersionNumber* rufus_x64.exe > version.txt
+  set /p VERSION=<version.txt
+  del version.txt
+)else (
+  echo WARNING: Forcing version to %VERSION_OVERRIDE%
+  set VERSION=%VERSION_OVERRIDE%
+)
+setlocal DisableDelayedExpansion
 
 echo Will create %VERSION% AppStore Bundle
 pause
diff --git a/src/rufus.rc b/src/rufus.rc
index fae2d7d8..68fe3875 100644
--- a/src/rufus.rc
+++ b/src/rufus.rc
@@ -33,7 +33,7 @@ LANGUAGE LANG_NEUTRAL, SUBLANG_NEUTRAL
 IDD_DIALOG DIALOGEX 12, 12, 232, 326
 STYLE DS_SETFONT | DS_MODALFRAME | DS_CENTER | WS_MINIMIZEBOX | WS_POPUP | WS_CAPTION | WS_SYSMENU
 EXSTYLE WS_EX_ACCEPTFILES
-CAPTION "Rufus 4.4.2103"
+CAPTION "Rufus 4.4.2104"
 FONT 9, "Segoe UI Symbol", 400, 0, 0x0
 BEGIN
     LTEXT           "Drive Properties",IDS_DRIVE_PROPERTIES_TXT,8,6,53,12,NOT WS_GROUP
@@ -392,8 +392,8 @@ END
 //
 
 VS_VERSION_INFO VERSIONINFO
- FILEVERSION 4,4,2103,0
- PRODUCTVERSION 4,4,2103,0
+ FILEVERSION 4,4,2104,0
+ PRODUCTVERSION 4,4,2104,0
  FILEFLAGSMASK 0x3fL
 #ifdef _DEBUG
  FILEFLAGS 0x1L
@@ -411,13 +411,13 @@ BEGIN
             VALUE "Comments", "https://rufus.ie"
             VALUE "CompanyName", "Akeo Consulting"
             VALUE "FileDescription", "Rufus"
-            VALUE "FileVersion", "4.4.2103"
+            VALUE "FileVersion", "4.4.2104"
             VALUE "InternalName", "Rufus"
             VALUE "LegalCopyright", "© 2011-2024 Pete Batard (GPL v3)"
             VALUE "LegalTrademarks", "https://www.gnu.org/licenses/gpl-3.0.html"
             VALUE "OriginalFilename", "rufus-4.4.exe"
             VALUE "ProductName", "Rufus"
-            VALUE "ProductVersion", "4.4.2103"
+            VALUE "ProductVersion", "4.4.2104"
         END
     END
     BLOCK "VarFileInfo"