diff --git a/src/modules/fedimbed.js b/src/modules/fedimbed.js
index 8ef0778..8e2fe47 100644
--- a/src/modules/fedimbed.js
+++ b/src/modules/fedimbed.js
@@ -122,6 +122,14 @@ async function resolvePlatform(url) {
   }
 }
 
+function normalizePlatform(platform) {
+  return platform
+    .replace("gotosocial", "GoToSocial")
+    .replace("birdsitelive", '"Twitter" (BirdsiteLive)')
+    .replace(/^(.)/, (_, c) => c.toUpperCase())
+    .replace("Cohost", "cohost");
+}
+
 const keyId = "https://hf.c7.pm/actor#main-key";
 const privKey = fs.readFileSync(require.resolve("#root/priv/private.pem"));
 async function signedFetch(url, options) {
@@ -406,7 +414,7 @@ async function bluesky(msg, url, spoiler = false) {
   if (data.thread.parent) {
     const reply = data.thread.parent.post;
     mainEmbed.author = {
-      name: `Replying to: ${reply.author.displayName} (${reply.author.handle})`,
+      name: `Replying to: ${reply.author.displayName} (@${reply.author.handle})`,
       icon_url: "https://cdn.discordapp.com/emojis/1308640078825787412.png",
       url: `https://bsky.app/profile/${reply.author.handle}/post/${reply.uri.substring(
         reply.uri.lastIndexOf("/") + 1
@@ -570,104 +578,53 @@ async function bluesky(msg, url, spoiler = false) {
   };
 }
 
-async function processUrl(msg, url, spoiler = false, command = false) {
-  let canFedi = await hasFlag(msg.guildID, "fedimbed");
-  let canBsky = await hasFlag(msg.guildID, "bskyEmbeds");
+async function fetchPost(url, platform, forceMastoAPI = false) {
+  let urlObj = new URL(url);
+  let postData;
 
-  if (command === true) {
-    canFedi = true;
-    canBsky = true;
-  }
-
-  let invalidUrl = false;
-  let urlObj;
-  try {
-    urlObj = new URL(url);
-  } catch {
-    invalidUrl = true;
-  }
-
-  if (invalidUrl) return {};
-
-  if (BSKY_DOMAINS.includes(urlObj.hostname.toLowerCase())) {
-    if (canBsky) {
-      return await bluesky(msg, url, spoiler);
-    } else {
-      return {};
-    }
-  }
-  if (!canFedi) return {};
-
-  // some lemmy instances have old reddit frontend subdomains
-  // but these frontends are just frontends and dont actually expose the API
-  if (urlObj.hostname.startsWith("old.")) {
-    urlObj.hostname = urlObj.hostname.replace("old.", "");
-    url = urlObj.href;
-  }
-
-  let platform = (await resolvePlatform(url)) ?? "<no nodeinfo>";
-  let color = PLATFORM_COLORS[platform];
-  let platformName = platform
-    .replace("gotosocial", "GoToSocial")
-    .replace("birdsitelive", '"Twitter" (BirdsiteLive)')
-    .replace(/^(.)/, (_, c) => c.toUpperCase())
-    .replace("Cohost", "cohost");
-
-  const images = [];
-  const videos = [];
-  const audios = [];
-  let content,
-    cw,
-    author,
-    timestamp,
-    title,
-    poll,
-    emotes = [],
-    sensitive = false;
-
-  // Fetch post
-  let rawPostData;
-  try {
-    rawPostData = await signedFetch(url, {
-      headers: {
-        "User-Agent": FRIENDLY_USERAGENT,
-        Accept: "application/activity+json",
-      },
-    }).then((res) => res.text());
-  } catch (err) {
-    logger.error("fedimbed", `Failed to signed fetch "${url}", retrying unsigned: ${err}`);
-  }
-  if (!rawPostData) {
+  if (!forceMastoAPI) {
+    let rawPostData;
     try {
-      rawPostData = await fetch(url, {
+      rawPostData = await signedFetch(url, {
         headers: {
           "User-Agent": FRIENDLY_USERAGENT,
           Accept: "application/activity+json",
         },
       }).then((res) => res.text());
     } catch (err) {
-      logger.error("fedimbed", `Failed to fetch "${url}": ${err}`);
+      logger.error("fedimbed", `Failed to signed fetch "${url}", retrying unsigned: ${err}`);
     }
-  }
-
-  let postData;
-  if (rawPostData?.startsWith("{")) {
-    try {
-      postData = JSON.parse(rawPostData);
-    } catch (err) {
-      logger.error("fedimbed", `Failed to decode JSON for "${url}": ${err}\n  "${rawPostData}"`);
+    if (!rawPostData) {
+      try {
+        rawPostData = await fetch(url, {
+          headers: {
+            "User-Agent": FRIENDLY_USERAGENT,
+            Accept: "application/activity+json",
+          },
+        }).then((res) => res.text());
+      } catch (err) {
+        logger.error("fedimbed", `Failed to fetch "${url}": ${err}`);
+      }
     }
-  } else {
-    logger.warn("fedimbed", `Got non-JSON for "${url}": ${rawPostData}`);
-  }
 
-  if (postData?.error) {
-    logger.error("fedimbed", `Received error for "${url}": ${postData.error}`);
+    if (rawPostData?.startsWith("{")) {
+      try {
+        postData = JSON.parse(rawPostData);
+      } catch (err) {
+        logger.error("fedimbed", `Failed to decode JSON for "${url}": ${err}\n  "${rawPostData}"`);
+      }
+    } else {
+      logger.warn("fedimbed", `Got non-JSON for "${url}": ${rawPostData}`);
+    }
+
+    if (postData?.error) {
+      logger.error("fedimbed", `Received error for "${url}": ${postData.error}`);
+    }
   }
 
   if (!postData) {
-    // We failed to get post.
-    // Assume it was due to AFM or forced HTTP signatures and use MastoAPI
+    // We failed to get post. (or we forced ourselves to be here)
+    // Assume it was due to AFM or some other issue and (try to) use MastoAPI (or equivalent)
 
     // Follow redirect from /object since we need the ID from /notice
     if (PATH_REGEX.pleroma.test(urlObj.pathname)) {
@@ -754,119 +711,211 @@ async function processUrl(msg, url, spoiler = false, command = false) {
 
       if (!postData2) {
         logger.warn("fedimbed", `Bailing trying to re-embed "${url}": Failed to get post from normal and MastoAPI.`);
+        return null;
       } else if (postData2.error) {
         logger.error(
           "fedimbed",
           `Bailing trying to re-embed "${url}", MastoAPI gave us error: ${JSON.stringify(postData2.error)}`
         );
-      } else {
-        cw = postData2.spoiler_warning ?? postData2.spoiler_text ?? postData2.cw;
-        content =
-          postData2.akkoma?.source?.content ??
-          postData2.pleroma?.content?.["text/plain"] ??
-          postData2.text ??
-          postData2.content;
-        author = {
-          name:
-            postData2.account?.display_name ??
-            postData2.account?.username ??
-            postData2.user?.name ??
-            postData2.user?.username,
-          handle:
-            postData2.account?.fqn ?? `${postData2.account?.username ?? postData2.user?.username}@${urlObj.hostname}`,
-          url: postData2.account?.url ?? `${urlObj.origin}/@${postData2.account?.username ?? postData2.user?.username}`,
-          avatar: postData2.account?.avatar ?? postData2.user?.avatarUrl,
-        };
-        timestamp = postData2.created_at ?? postData2.createdAt;
-        emotes = postData2.emojis.filter((x) => !x.name.endsWith("#.")).map((x) => ({name: `:${x.name}:`, url: x.url}));
-        sensitive = postData2.sensitive;
+        return null;
+      }
 
-        const attachments = postData2.media_attachments ?? postData2.files;
-        if (attachments) {
-          for (const attachment of attachments) {
-            const contentType = await fetch(attachment.url, {
-              method: "HEAD",
-            }).then((res) => res.headers.get("Content-Type"));
+      postData2._fedimbed_mastoapi = true;
+      return postData2;
+    } else {
+      return null;
+    }
+  } else {
+    return postData;
+  }
+}
 
-            if (contentType) {
-              if (contentType.startsWith("image/")) {
-                images.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: contentType,
-                });
-              } else if (contentType.startsWith("video/")) {
-                videos.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: contentType,
-                });
-              } else if (contentType.startsWith("audio/")) {
-                audios.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: contentType,
-                });
-              }
-            } else {
-              const type = attachment.type?.toLowerCase();
+async function processUrl(msg, url, spoiler = false, command = false) {
+  let canFedi = await hasFlag(msg.guildID, "fedimbed");
+  let canBsky = await hasFlag(msg.guildID, "bskyEmbeds");
 
-              const fileType =
-                attachment.pleroma?.mime_type ?? type.indexOf("/") > -1
-                  ? type
-                  : type +
-                    "/" +
-                    (url.match(/\.([a-z0-9]{3,4})$/)?.[0] ?? type == "image"
-                      ? "png"
-                      : type == "video"
-                      ? "mp4"
-                      : "mpeg");
-              if (type.startsWith("image")) {
-                images.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: fileType,
-                });
-              } else if (type.startsWith("video")) {
-                videos.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: fileType,
-                });
-              } else if (type.startsWith("audio")) {
-                audios.push({
-                  url: attachment.url,
-                  desc: attachment.description ?? attachment.comment,
-                  type: fileType,
-                });
-              }
-            }
+  if (command === true) {
+    canFedi = true;
+    canBsky = true;
+  }
+
+  let invalidUrl = false;
+  let urlObj;
+  try {
+    urlObj = new URL(url);
+  } catch {
+    invalidUrl = true;
+  }
+
+  if (invalidUrl) return {};
+
+  if (BSKY_DOMAINS.includes(urlObj.hostname.toLowerCase())) {
+    if (canBsky) {
+      return await bluesky(msg, url, spoiler);
+    } else {
+      return {};
+    }
+  }
+  if (!canFedi) return {};
+
+  // some lemmy instances have old reddit frontend subdomains
+  // but these frontends are just frontends and dont actually expose the API
+  if (urlObj.hostname.startsWith("old.")) {
+    urlObj.hostname = urlObj.hostname.replace("old.", "");
+    url = urlObj.href;
+  }
+
+  let platform = (await resolvePlatform(url)) ?? "<no nodeinfo>";
+  let color = PLATFORM_COLORS[platform];
+  let platformName = normalizePlatform(platform);
+
+  const images = [];
+  const videos = [];
+  const audios = [];
+  let content,
+    cw,
+    author,
+    timestamp,
+    title,
+    poll,
+    context,
+    contextUrl,
+    emotes = [],
+    sensitive = false;
+
+  // Fetch post
+  const postData = await fetchPost(url, platform);
+
+  if (postData._fedimbed_mastoapi) {
+    if (postData.url) {
+      const realUrlObj = new URL(postData.url);
+      if (realUrlObj.origin != urlObj.origin) {
+        platform = await resolvePlatform(postData.url);
+        color = PLATFORM_COLORS[platform];
+        platformName = normalizePlatform(platform);
+        url = postData.url;
+        urlObj = realUrlObj;
+      }
+    }
+
+    cw = postData.spoiler_warning ?? postData.spoiler_text ?? postData.cw;
+    content =
+      postData.akkoma?.source?.content ??
+      postData.pleroma?.content?.["text/plain"] ??
+      postData.text ??
+      postData.content;
+    author = {
+      name:
+        postData.account?.display_name ?? postData.account?.username ?? postData.user?.name ?? postData.user?.username,
+      handle: postData.account?.fqn ?? `${postData.account?.username ?? postData.user?.username}@${urlObj.hostname}`,
+      url: postData.account?.url ?? `${urlObj.origin}/@${postData.account?.username ?? postData.user?.username}`,
+      avatar: postData.account?.avatar ?? postData.user?.avatarUrl,
+    };
+    timestamp = postData.created_at ?? postData.createdAt;
+    emotes = postData.emojis.filter((x) => !x.name.endsWith("#.")).map((x) => ({name: `:${x.name}:`, url: x.url}));
+    sensitive = postData.sensitive;
+
+    if (postData.in_reply_to_id) {
+      // this url is a dummy and will failed if gone to normally
+      const replyData = await fetchPost(
+        `https://${urlObj.origin}/@fedimbed_reply_fake_user_sorry/${postData.in_reply_to_id}`,
+        platform,
+        true
+      );
+      if (replyData) {
+        contextUrl = replyData.url;
+        context = `Replying to: ${
+          replyData.account?.display_name ??
+          replyData.account?.username ??
+          replyData.user?.name ??
+          replyData.user?.username
+        } (${
+          replyData.account?.fqn ?? `${replyData.account?.username ?? replyData.user?.username}@${urlObj.hostname}`
+        })`;
+      }
+    }
+
+    const attachments = postData.media_attachments ?? postData.files;
+    if (attachments) {
+      for (const attachment of attachments) {
+        const contentType = await fetch(attachment.url, {
+          method: "HEAD",
+        }).then((res) => res.headers.get("Content-Type"));
+
+        if (contentType) {
+          if (contentType.startsWith("image/")) {
+            images.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: contentType,
+            });
+          } else if (contentType.startsWith("video/")) {
+            videos.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: contentType,
+            });
+          } else if (contentType.startsWith("audio/")) {
+            audios.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: contentType,
+            });
+          }
+        } else {
+          const type = attachment.type?.toLowerCase();
+
+          const fileType =
+            attachment.pleroma?.mime_type ?? type.indexOf("/") > -1
+              ? type
+              : type +
+                "/" +
+                (url.match(/\.([a-z0-9]{3,4})$/)?.[0] ?? type == "image" ? "png" : type == "video" ? "mp4" : "mpeg");
+          if (type.startsWith("image")) {
+            images.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: fileType,
+            });
+          } else if (type.startsWith("video")) {
+            videos.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: fileType,
+            });
+          } else if (type.startsWith("audio")) {
+            audios.push({
+              url: attachment.url,
+              desc: attachment.description ?? attachment.comment,
+              type: fileType,
+            });
           }
         }
-        if (!spoiler && postData2.sensitive && attachments.length > 0) {
-          spoiler = true;
-        }
-
-        if (postData2.poll) {
-          poll = {
-            end: new Date(postData2.poll.expires_at),
-            total: postData2.poll.votes_count,
-            options: postData2.poll.options.map((o) => ({
-              name: o.title,
-              count: o.votes_count,
-            })),
-          };
-        }
       }
     }
+    if (!spoiler && postData.sensitive && attachments.length > 0) {
+      spoiler = true;
+    }
+
+    if (postData.poll) {
+      poll = {
+        end: new Date(postData.poll.expires_at),
+        total: postData.poll.votes_count,
+        options: postData.poll.options.map((o) => ({
+          name: o.title,
+          count: o.votes_count,
+        })),
+      };
+    }
   } else {
     if (postData.id) {
       const realUrlObj = new URL(postData.id);
       if (realUrlObj.origin != urlObj.origin) {
         platform = await resolvePlatform(postData.id);
         color = PLATFORM_COLORS[platform];
-        platformName = platform.replace("gotosocial", "GoToSocial").replace(/^(.)/, (_, c) => c.toUpperCase());
+        platformName = normalizePlatform(platform);
         url = postData.id;
+        urlObj = realUrlObj;
       }
     }
 
@@ -882,6 +931,49 @@ async function processUrl(msg, url, spoiler = false, command = false) {
       emotes = tag.filter((x) => !!x.icon).map((x) => ({name: x.name, url: x.icon.url}));
     }
 
+    if (postData.inReplyTo) {
+      contextUrl = postData.inReplyTo;
+      context = "Replying to: ";
+
+      const replyData = await fetchPost(postData.inReplyTo, platform);
+      if (replyData) {
+        if (replyData._fedimbed_mastoapi) {
+          context += `${
+            replyData.account?.display_name ??
+            replyData.account?.username ??
+            replyData.user?.name ??
+            replyData.user?.username
+          } (@${
+            replyData.account?.fqn ?? `${replyData.account?.username ?? replyData.user?.username}@${urlObj.hostname}`
+          })`;
+        } else {
+          const authorData = await signedFetch(postData.actor ?? postData.attributedTo, {
+            headers: {
+              "User-Agent": FRIENDLY_USERAGENT,
+              Accept: "application/activity+json",
+            },
+          })
+            .then((res) => res.json())
+            .catch((err) => {
+              /*if (platform !== "cohost")*/ logger.error("fedimbed", `Failed to get author for "${url}": ${err}`);
+            });
+
+          if (authorData) {
+            const authorUrlObj = new URL(authorData.url ?? authorData.id);
+            context += `${authorData.name} (${authorData.preferredUsername}@${authorUrlObj.hostname})`;
+          } else {
+            // bootleg author
+            const authorUrl = replyData.actor ?? replyData.attributedTo;
+            const authorUrlObj = new URL(authorUrl);
+            const name = authorUrlObj.pathname.substring(authorUrlObj.pathname.lastIndexOf("/") + 1);
+            context += `${name}@${authorUrlObj.hostname}`;
+          }
+        }
+      } else {
+        context += "<failed to get reply author>";
+      }
+    }
+
     // NB: gts doesnt send singular attachments as array
     const attachments = Array.isArray(postData.attachment) ? postData.attachment : [postData.attachment];
     for (const attachment of attachments) {
@@ -991,8 +1083,7 @@ async function processUrl(msg, url, spoiler = false, command = false) {
     })
       .then((res) => res.json())
       .catch((err) => {
-        // only posts can be activity+json right now, reduce log spam
-        if (platform !== "cohost") logger.error("fedimbed", `Failed to get author for "${url}": ${err}`);
+        /*if (platform !== "cohost")*/ logger.error("fedimbed", `Failed to get author for "${url}": ${err}`);
       });
 
     if (authorData) {
@@ -1004,7 +1095,7 @@ async function processUrl(msg, url, spoiler = false, command = false) {
         avatar: authorData.icon?.url,
       };
     } else {
-      // bootleg author, mainly for cohost
+      // bootleg author
       const authorUrl = postData.actor ?? postData.attributedTo;
       const authorUrlObj = new URL(authorUrl);
       const name = authorUrlObj.pathname.substring(authorUrlObj.pathname.lastIndexOf("/") + 1);
@@ -1083,6 +1174,12 @@ async function processUrl(msg, url, spoiler = false, command = false) {
           name: user,
           url: author.url,
         }
+      : context
+      ? {
+          name: context,
+          url: contextUrl,
+          icon_url: "https://cdn.discordapp.com/emojis/1308640078825787412.png",
+        }
       : null,
     footer: {
       text: platformName,