diff --git a/src/modules/foxwells.js b/src/modules/foxwells.js
index 9a2c1e5..1788185 100644
--- a/src/modules/foxwells.js
+++ b/src/modules/foxwells.js
@@ -283,16 +283,24 @@ async function processReaction(msg, user, reaction) {
         await deleteBoardEntry(msg.id);
       }
     } else {
-      logger.verbose(
-        "vinboard",
-        `Updating count for "${msg.id}" (${dbEntry.count ?? 0} -> ${trueCount})`
-      );
       if (dbEntry.board_id) {
+        logger.verbose(
+          "vinboard",
+          `Updating count for "${msg.id}" (${
+            dbEntry.count ?? 0
+          } -> ${trueCount})`
+        );
         await webhook.editMessage(
           dbEntry.board_id,
           await createBoardMessage(msg, trueCount)
         );
         await setBoardEntry(msg.id, trueCount, dbEntry.board_id);
+      } else {
+        logger.verbose("vinboard", `Creating entry for "${msg.id}"`);
+        const boardMessage = await webhook.execute(
+          await createBoardMessage(msg, trueCount)
+        );
+        await setBoardEntry(msg.id, trueCount, boardMessage.id);
       }
     }
   } else {